Generation X, comprised of adults between the ages of 40 and 55, have entered their prime earning years while at the same time enjoying a bull market for stocks. This demographic represents about a quarter of households in the U.S. (26.8%) and a similar share of household net worth (26.9%). However, many economists see Gen X as the next generation to hold significant wealth.1
While the declining Baby Boomer generation now accounts for only 22% of American consumers, Gen X is expected to grow to more than 38 million households by 2027. Furthermore, this group is expected to reach $34.6 trillion in investable assets during that same time frame, up from holding $9.2 trillion in in 2017.2
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A new study of Generation X women found that more than half (54%) of those with partners earn as much as or more than their spouse. In fact, nearly a third of Millennial and Gen X women report that they are the primary breadwinners of their household. With earnings and financial planning top of mind, about 77% of Gen X women say they are making sure their children learn about managing finances.3
However, Gen X largely represents the last of the old guard. This generation grew up believing in the American dream – get an education, work hard, buy a house with a 30-year mortgage and save for retirement. In contrast, the generations following are more skeptical of these principals. Having lived through and witnessed the effects of two recessions and a global pandemic on their parents’ finances, Millennials and Generation Z are more likely to question the cost-value proposition of a college education and the wisdom of committing to a 30-year mortgage – especially while carrying student loan debt and an auto loan.4
Gen X may be more interested in a job that provides health benefits, while younger generations tend to be more entrepreneurial, and choosing the entrepreneurial path, benefits are not always included with the job. As such, Gen X is more old school when it comes to investing, contributing to traditional savings vehicles and adopting a buy-and-hold mindset. In some ways Millennials are proving more sophisticated; using apps to actively buy and sell stocks, invest in fractional shares, and mix up their savings vehicles among tax-advantaged accounts such as a 401(k) or a Roth IRA.
In many ways, Generation X is in a prime position. Although overlooked by the larger, more influential Baby Boomers and Millennials, Gen X has benefited from being sandwiched in the middle. They’ve inherited the values of the American Dream. Many got their college education before tuitions skyrocketed and student loans became prevalent. Some had bought their first house and had a firm foothold in their career before the 2007 recession.
At the same time, they grew up with computers and easily adapted to smartphones and other new technology. Gen X has accumulated assets that are well positioned to continue growing and help ease them into retirement, not to mention the potential for inheriting wealth from their parents.5
Fresno Financial Consultant Takeaways
Fresno portfolio advisor– Soutas Financial appreciated these points: The Generation X demographic represents about a quarter of households in the U.S. (26.8%) and a similar share of household net worth (26.9%). However, many economists see Gen X as the next generation to hold significant wealth.1 In fact, nearly a third of Millennial and Gen X women report that they are the primary breadwinners of their household. With earnings and financial planning top of mind, about 77% of Gen X women say they are making sure their children learn about managing finances.3 They’ve inherited the values of the American Dream. Many got their college education before tuitions skyrocketed and student loans became prevalent.
Diversifying your retirement assets among a variety of vehicles and alternatives—both insurance and investment oriented, depending on what is appropriate for your situation—may offer you a better chance of meeting your retirement income goals throughout your lifespan. We help our clients with problems sometimes associated with retirement such as stopping spend down and avoiding probate. In doing so we leverage strategic wealth management as well as retirement annuity designed to help accomplish those goals.
Are you trying to find an investment advisor? Look no further than Soutas Financial & Insurance Solutions Inc. your Fresno financial advisor is committed to helping take the complexity out of retirement planning. By using a variety of insurance and investment strategies that focus on Asset Protection, Long-Term Care Strategies, Legacy Planning, Tax-Efficient Strategies IRA, 401(k) & 403(b) Rollovers, Life Insurance, Annuities, Medicare, we can help you develop an overall retirement income strategy specific to you and your family. We have a strong team of professionals helping ensure you receive all the assistance you need not only in developing your retirement income strategy, but in maintaining it throughout your retirement. Contact us today at 559-230-1648 or visit us today at Soutas Financial to get your retirement plans on track for success!
Soutas Financial & Insurance Solutions Inc.
333 W. Shaw Avenue Suite 106
Fresno, CA 93704
Content prepared by Kara Stefan Communications.
1 Howard Schneider. US News & World Report. March 29, 2021. “Gen X Emerging From Pandemic With Firmer Grip on America’s Wallet.” https://money.usnews.com/investing/news/articles/2021-03-29/gen-x-emerging-from-pandemic-with-firmer-grip-on-americas-wallet. Accessed April 11, 2021.
2 Steven A. Morelli. Insurance News Net. March 26, 2021. “Don’t Call Them Slackers: Why Generation X Is Really Generation $.” https://insurancenewsnet.com/innarticle/dont-call-them-slackers-why-gen-x-is-really-gen. Accessed April 11, 2021.
3 Jacqueline Sergeant. Financial Advisor Magazine. April 1, 2021. “The Buck Increasingly Stops With Millennial, Gen X Women.” https://www.fa-mag.com/news/the-buck-increasingly-stops-with-millennial–gen-x-women-61202.html. Accessed April 11, 2021.
4 Andrew Lisa. Yahoo Finance. April 6, 2021. “What Millennials Can Learn From Gen X’s Money Mistakes.” https://finance.yahoo.com/news/millennials-learn-gen-x-money-201401828.html. Accessed April 11, 2021.
5 Andrew Lisa. Yahoo Finance. March 24, 2021. “Surprising Ways Gen X and Millennials Are Worlds Apart Financially.” https://finance.yahoo.com/news/surprising-ways-gen-x-millennials-110017806.html. Accessed April 11, 2021.
We are an independent firm helping individuals create retirement strategies using a variety of insurance and investment products to custom suit their needs and objectives. This material is intended to provide general information to help you understand basic financial planning strategies and should not be construed as financial or investment advice. All investments are subject to risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.
The information contained in this material is believed to be reliable, but accuracy and completeness cannot be guaranteed; it is not intended to be used as the sole basis for financial decisions. If you are unable to access any of the news articles and sources through the links provided in this text, please contact us to request a copy of the desired reference.
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